All You Need to Know About Magento in New York

By Rakesh Dadhich

All You Need to Know About Magento in New York

Introduction

Magento is well known open source in-built PHP platform used for creating eCommerce websites. It is a link between businesses and their potential customers. Launched in 2018, it is at present owned by Adobe. Big businesses like Nike, and Samsung use Magento for their website. As per the statistics, over 21% of businesses in 2020 chose Magento for creating and managing their online presence. Also, according to the reports of 2021, Magento is among the top 10 eCommerce platforms. Through Magento, businesses with basic development knowledge can begin their online stores and make them grow. Reportedly, Magento manages over $100 billion in gross merchandise volume. Being open-source, it is free to use however, for some of its extended features Magento charges fees.

Services of Magento

Product Management
Magento developer gets to manage and showcase the product through images, favorite list, and effective inventory management.

Category Management
Through Magento, it is easy for potential customers to find and select customers.

Client Account
Through Magento, businesses can check their account status, shopping cart, transaction history, and many more.

Customer Service
Developers with the help of Magento can Enhance the features of the website relating to customer services like email service, follow-ups, contact forms, and others.

Payments
Magento development solutions provide support for various payment getaways like PayPal, Authorise.net, eWay, ePay, and many more.

Analyze and Report
Magento helps developers to enhance the engagement of their website by providing various reports integrated with Google Analytics Service.

International Support
Magento development solutions provide international support as well in monetary terms.

Promotional and Marketing Tools
Magento developers get various marketing tolls like coupons for promoting their website.

Pros and Cons of Magento

Pros:

• Open-Source: As Magento is free software, anyone can use it. It is advantageous, especially for small businesses that have a shortage of funds. Being open-source allows a high degree of customization. Companies providing Magento development solution stands out in their performance because it provides the feature of ‘WYSIWYG’ that is ‘What you see is what you get. In addition, the platform provides international support as well in terms of multiple languages and currencies. This allows businesses to serve globally
• Mobile-friendly Configuration- Web development through Magento allows a seamless view of the website on various platforms is it desktops, laptops, or mobile. This feature simplifies the use of the website for potential customers.
• Spacious: A Magento developer does not have to bother about the space for posting content on the website. It is because the Magento platform supports up to 50,000 products to showcase on-site. In addition, the website can handle, approximately 80000 orders per hour.
• Advanced SEO: Magento is the preferred choice of businesses because it undoubtedly improves the organic traffic on websites. The platforms provide meta-implementation options and the URL structure required for search engine optimization. Magento is SEO efficient that pushes products to appear on platforms like Bing and Google.
• High Security: to keep the client’s website safe, the platform has multiple levels of security permissions like the login screen is CAPTCHA equipped and there is a secondary password for defense against unwanted breaches.
• Huge Community: Magento is one of the best platforms for website development over 240000 businesses have chosen Magento for their business needs. Even the statistics show that many businesses in the last 2 years have migrated to Magento for their website development solutions.
• Enhanced User-experience: Not only that it serves and enhances the experience of businesses, but also it takes care of its customers. Magento intelligently filters the products to show the potential customer by analyzing their recently viewed or compared products, product reviews, product tag filters, and search term cloud.

Cons

• Charges: For the extra space that Magento provides for websites, it needs special hosting for optimum performance. For the same, it charges extra fees from its clients.
• Can be complicated: Magento requires coding which makes it complicated for small budding businesses. Start-up businesses with sole proprietors need to have the technical knowledge to be able to use Magento efficiently, otherwise, it would be a time-consuming process. Not only coding but the administration is also a tough job while working on Magento, therefore businesses need experienced developers. This might be an investment for large-cap businesses at the same time; it will be a huge expense for small-cap and mid-cap businesses.
• Poor Customization: Compared to customization of other eCommerce platforms, customizations in Magento take a longer time. Big companies who need quick fixes face problems because of this.
• Shared hosting: As Magento requires huge space, therefore hosting on shared server results in a slow speed of the website which can turn away potential customers. There is an option for getting a robust dedicated hosting server but that would consume a huge portion of the budget of clients.
• Needs Resources: Magento is a scalable and robust platform that can contribute significantly to improving the sales of businesses. But for the same, it needs resources like heavy servers which ultimately lead to a slow speed of the website. If the business is huge then the investment will be fruitful but for small businesses, this is something that should be noted.
• Keeping up with the upgrades: When Magento 2 was announced, the officials of Magento declared that Magento 1 will not be supported after that. This means the themes, and extensions used on Magento 1 cannot be used after the upgrade. This did make a hole in the pocket of business. Thus, one needs to note the fact that the upgrades can cost more than the actual website development.

Magento vs Other Platforms

Magento vs BigCommerce

• Hosting: BigCommerce is cloud-hosted whereas Magento has multiple hosts like cloud-hosted, on-premise, and self-hosted.
• Payment Gateways: BigCommerce provides more than 65 integrated payment getaways whereas Magento is comparatively fewer. However, through custom configurations, other payment getaways can be integrated.
• Mobile features: BigCommerce has Akamai Image Manager that optimizes and provides mobile-optimized images without creating any mobile-specific variants, whereas, Magento has a pre-integrated mobile interface that provides multiple features like easy swipe, scaling images, multi-touch, and many more on Android, iPhone, and opera browsers.
• Shipping facility: Both the platforms provide the same kind of features as far as shipping is concerned like, bulk label printing with multiple carriers, automated shipping process, static in-cart rating, return portals, trading updates through email, shipping discounts, and many more. However, BigCommerce does not take account of inventory by location for multi-location fulfillment which Magento does.
• Multi-Store: Both the platforms support multi-sore experiences like B2B/B2C, stores, and multiple brands through a single interface.
• Search Engine Optimization Features: A Magento developer has more benefits than BigCommerce one in this respect as Magento provides editable metadata at both product and category levels. The search term page is auto-generated by analyzing the history of customers. Magento also has SEO-friendly URLs.

Magento vs Shopify

• Help and Support: Help and support are required t fix the issues of the online store, more quickly the issues get resolved sooner businesses start getting sales. Magento provides an edge to Shopify in terms of help and support. Magento is in partnership with SiteGround for help and support facility.
• Hosting: Shopify is a hosted platform therefore all the concerns of hosting are taken care of by Shopify after the client takes the subscription. Magento on the other hand is self-hosted, it is free to install but businesses need to pay for security, extensions, web hosting, and domain.
• Cost: Shopify has three plans from which businesses can choose based on the features they want. Magento has quite a distinctive pricing plan based on the scale of the business.

Businesses have to pay around $10- $15 yearly for a domain name. However, his cost can be balanced as Magento allows its clients to directly sell their products on the largest eCommerce platform, Amazon using Magento-based inventory.

• SEO: Magento has a wider range of distinctive SEO features which makes it easy for Magento developers.
• Payment Processing: Magento is considered a far better payment processor than Shopify because Shopify has very few payment options, in addition, if the customer uses any other option then there is a transaction fee imposed.
• Themes: Website theme and design are important as 48% of visitors consider their website as a factor for determining a business’s credibility. Both the platforms provide amazing themes and customizations that do not require any coding. However, the ices may vary depending upon the business’s choices.

From the above information, you will be able to make your choice for website development. Magento should be used by businesses that are scalable because they can use its additional features by paying for them. Also, scalable businesses can build a team of engineers who can manage the website using Magento. For businesses who seek intensive features in their website, Magento is an apt platform for them. Not only features but also Magento has an active plugin community for which companies like Adore Beauty and Helly Hansen use Magento.